Privacy Policy

How We Collect, Use, and Protect Your Information

The Business Lab LLC • Birmingham, MI

Last Updated: April 5, 2026

Introduction

The Business Lab LLC ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website thebusiness-lab.com, use our services, or interact with us in any way.

By accessing or using our services, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access our website or use our services.

1. Information We Collect

Personal Information You Provide

We may collect personal information that you voluntarily provide when you:

• Register for an account or sign up for our services
• Fill out a contact form or consultation request
• Subscribe to our newsletters or marketing communications
• Make a purchase or payment
• Communicate with us via email, phone, or text

This information may include:

• Identity Information: Full name, job title, company name
• Contact Information: Email address, phone number, mailing address
• Business Information: Business type, industry, business stage, number of employees
• Financial Information: Payment card details (processed securely through Stripe), billing address
• Account Information: Username, password, account preferences
• Property/Tenant Information: Lease details, unit information, maintenance requests (for property management clients)

Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

• Usage Data: Pages visited, time spent on pages, click patterns, referring URLs
• Device Information: Browser type, operating system, device type, screen resolution
• Network Information: IP address, internet service provider, approximate geographic location
• Cookies & Similar Technologies: Session cookies, persistent cookies, and web beacons (see Cookies section below)

2. How We Use Your Information

We use the information we collect for the following purposes:

• Provide and Manage Services: To deliver the business consulting, technology, property management, and other services you have requested
• Communicate With You: To respond to inquiries, send appointment reminders, provide customer support, and deliver account notifications
• Process Payments: To process transactions, send billing notifications, and manage your account balance
• Improve Our Platform: To analyze usage patterns, troubleshoot issues, and enhance user experience
• Marketing: To send promotional materials, new service announcements, and special offers (with your consent)
• Personalization: To tailor content, recommendations, and communications to your interests and needs
• Security: To detect, prevent, and address fraud, unauthorized access, and other security issues
• Legal Compliance: To comply with applicable laws, regulations, and legal processes

3. SMS/Text Messaging

If you opt in to receive SMS/text messages from The Business Lab, your mobile phone number and messaging preferences are governed by our SMS Terms of Service.

For complete details on our SMS practices, message types, frequency, and opt-out procedures, please review our full SMS Terms of Service.

4. Information Sharing

We may share your information only in the following limited circumstances:

Service Providers

We work with trusted third-party service providers who assist us in operating our business. These providers have access to your information only to perform specific tasks on our behalf and are obligated to protect it:

• Stripe — Payment processing and billing
• Twilio — SMS messaging and communication services
• Supabase — Database hosting and authentication
• Netlify — Website hosting and deployment

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order, subpoena, or government agency request).

Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

Protection of Rights

We may disclose information when we believe it is necessary to investigate, prevent, or take action regarding potential violations of our terms, suspected fraud, or situations involving potential threats to safety.

5. Data Security

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it, including:

• Encryption: Data is encrypted in transit using TLS/SSL and at rest where applicable
• Secure Authentication: Password hashing, session management, and optional multi-factor authentication
• Access Controls: Role-based access controls limit data access to authorized personnel only
• Regular Monitoring: We monitor our systems for unauthorized access and security vulnerabilities
• Secure Payment Processing: All payment information is processed through PCI-DSS compliant Stripe, and we never store your full card details
• Industry Standards: We follow industry best practices for data protection and information security

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to taking all reasonable precautions.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including:

• For the duration of your active account or service relationship with us
• As needed to comply with legal, accounting, or reporting requirements
• To resolve disputes and enforce our agreements

When your information is no longer needed for these purposes, we will securely delete or anonymize it. You may request deletion of your data at any time by contacting us (see "Your Rights" section below).

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to Access: Request a copy of the personal information we hold about you
• Right to Correction: Request that we correct any inaccurate or incomplete personal information
• Right to Deletion: Request that we delete your personal information, subject to certain legal exceptions
• Right to Opt Out: Opt out of marketing communications at any time by clicking "unsubscribe" in emails or replying STOP to text messages
• Right to Data Portability: Request your data in a structured, commonly used, machine-readable format
• Right to Restrict Processing: Request that we limit how we use your data in certain circumstances

To exercise any of these rights, please contact us at support@thebusiness-lab.com or call (248) 775-5058. We will respond to your request within 30 days.

8. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience. These include:

Essential Cookies

Required for the website to function properly. These include session cookies for authentication and security.

Analytics Cookies

Help us understand how visitors interact with our website by collecting information such as pages visited and time on site. This data is used to improve our services.

Functional Cookies

Remember your preferences and settings (such as language or region) to provide a more personalized experience.

Marketing Cookies

Used to track visitors across websites to display relevant advertisements. These are only used with your consent.

Managing Cookies

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, disabling cookies may affect the functionality of certain parts of our website.

9. Third-Party Services

Our platform integrates with third-party services to provide you with the best experience. Each of these services has its own privacy policy governing their use of your data:

• Stripe — Payment processing. Stripe Privacy Policy
• Twilio — SMS and communication services. Twilio Privacy Policy
• Supabase — Database and authentication. Supabase Privacy Policy
• Netlify — Website hosting. Netlify Privacy Policy
• Google Fonts — Typography. Google Privacy Policy

We encourage you to review the privacy policies of these third-party services. We are not responsible for the privacy practices of these external services.

10. Children's Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete such information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at support@thebusiness-lab.com so we can take appropriate action.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page
• Post the revised Privacy Policy on our website
• Notify you via email or prominent notice on our website for significant changes

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our services after changes are posted constitutes your acceptance of the revised policy.

Contact Us

If you have questions or concerns about this Privacy Policy, please contact us: