Module 11 · Lesson 2
Boonora — the Rewards Network
"Airlines and hotel chains have coalition rewards. Boonora gives that power to local businesses — earn at one, spend across the neighborhood."
Video narration script (ready to record)
Every loyalty program you've seen works the same way: buy ten, get one free — at that one store. It rewards customers a business already has.
Boonora is different. It's a rewards NETWORK.
Customers earn Boons — reward points — every time they spend at any business on the network. A massage earns Boons. A smoothie earns Boons. And here's the part no punch card can do: they can redeem those Boons at ANY participating business. The café's regulars discover the wellness studio next door. The studio's clients discover the café. Every member of the network sends customers to every other member.
One phone number is the account. No app required, no plastic card to lose. Customers can add their rewards card to Apple Wallet or Google Wallet, check their balance by text, and get a welcome bonus the day they join.
There's more: digital gift cards a business can sell in seconds, referral rewards that pay customers for bringing friends, and members' spending history feeding the marketing tools you'll see in Lesson 7.
For the owner it's simple: earn rates they control, reports that show exactly what rewards drove, and a network that markets FOR them. That's Boonora.
What Boonora includes
| Capability | What the customer sees | What the owner gets |
|---|---|---|
| Coalition points ("Boons") | Earn on every purchase, spend at any network business | Configurable earn rate; new customers from sister businesses |
| Phone-number account | No app, no card — their number is the account | Every sale ties to a real, reachable customer |
| Wallet passes | Card in Apple Wallet / Google Wallet | Brand on the customer's phone, always |
| Digital gift cards | Buy & send a gift card in a minute | Gift revenue up front; redeemable across the network |
| Text commands | Text BAL for balance, CARD for their card | Zero support burden |
| Referral rewards | Cashback in Boons for bringing friends | A measurable, self-funding referral engine |
| Member statements | Clear history of earns and redemptions | Trust — the numbers are always visible |
| Spend controls | Smooth checkout with rewards applied | Redemption limits and approval texts for large purchases |
Key phrase to use: "Your loyalty program markets to your customers. A rewards network markets to everyone else's customers too."
Talking points
- Tell the two-shops storyA café and a salon on the same block join. Café customers see they can spend their Boons on a haircut; salon clients see free coffee. Both doors swing more.
- "No app" mattersOwners have watched customers refuse to download apps. Boonora enrolls with a phone number at checkout in seconds.
- Gift cards are the wedgeEvery owner wants gift card revenue. Ours are digital, instant, and pull the buyer AND the recipient into the network.
- Be precise about the moneyRewards value and settlement between businesses are handled by the platform with clear statements. Never improvise numbers — pricing and program terms come from the current rate sheet.