Module 11 · Lesson 7
Marketing & Communications
"A real local number the business texts from, automatic thank-yous, specials, and referral cashback — marketing that runs off real visit data."
Video narration script (ready to record)
Marketing tools are everywhere. What they never have is the data — who actually visited, what they bought, when they stopped coming. Ours do, because the register, the calendar, and the marketing are the same system.
Start with texting. The business gets its own local number, fully carrier-registered so messages actually deliver. Two-way: customers text back and staff answer from a shared inbox with the whole conversation history. Appointment reminders, "your order is ready," statement links — they all ride the same number, so the customer always knows who's texting.
Email works the same way, from the business's own identity, with templates for statements, confirmations, and campaigns.
Then the growth engines. Specials get in front of members right at check-in and in thank-you messages. Referral rewards pay existing customers — in Boons — when the friend they sent actually shows up and spends; a QR code on the counter makes sharing effortless. And because Boonora knows visits, win-back outreach can target exactly the people who haven't been in lately.
Compliance is built in — proper opt-ins, opt-outs honored automatically, quiet hours respected — so the owner gets the reach without the risk.
Marketing that knows who your customers are. That's the difference.
Capabilities
| Capability | Detail |
|---|---|
| Business texting | Dedicated local number per business, carrier-registered for deliverability, two-way shared inbox, full history per customer |
| Automated messages | Booking confirmations, reminders, order-ready, reschedule notices, check-in thank-yous — automatic, on the business's number |
| Statements, confirmations, and campaigns from the business's identity | |
| Specials | Publish offers to members; surfaced at check-in and in messages |
| Referral cashback | Customers earn Boons when their referral visits and spends; counter QR codes; fully tracked attribution |
| Compliance | Opt-in capture, STOP/START handled automatically, sending rules that protect the number's reputation |
Talking points
- Texts get readText open rates embarrass email. A business that can text its customers well owns its own audience — no ad platform in between.
- Referrals that actually pay outPunch-card referral schemes die because nobody tracks them. Ours pays automatically when the referred friend really spends.
- One number, one identityReminders, receipts, and replies all come from the same local number the customer already knows — not five different shortcodes.