Module 12
Selling Boonora
The Boonora sales curriculum. Six lessons: what the network is, what a member gets, what an owner controls, how a business goes live, the ten-minute demo, and every objection with its honest answer.
Video narration script (ready to record)
Welcome to Selling Boonora.
Here is the one sentence: Boonora is a private rewards network for local businesses. Customers earn one currency — Boons — at any business on the network and spend it at any other. The café's regulars discover the salon; the clinic's patients discover the bakery.
Every loyalty program you've competed against rewards the customers a business already has. Boonora also brings in everyone else's. That is the difference, and it is the whole pitch.
In six short lessons you'll learn what a member experiences, what an owner controls, how the money settles, how a business goes live in under a week, how to run a ten-minute demo that sells itself, and how to answer every objection with a number instead of a shrug.
By the end you'll be able to walk into any shop on a block and explain, in a minute, why the block should trade customers — and why Boonora is how.
Let's begin.
How to run a training session
- Watch the lesson video togetherEach lesson opens with a short video (placeholders until recorded — every page carries its finished narration script and a shot list).
- Walk the tableEvery lesson has a capability or runbook table — the factual backbone of what you may promise a prospect.
- Say the pitch lines out loudThe gold boxes are one-sentence pitches. Repeat them until they're yours.
- Run the demo twiceLesson 5 is a four-scene runbook. Practice it on a colleague before a prospect.
- Finish with Objections & PricingNever quote a number from memory — the price list is the source of truth.
Lessons
Lesson 1
What Boonora Is
One currency, one network, a phone number. The definition and the four tiers.
Lesson 2
The Member Side
Join, earn, spend, climb — and Premium at 20% off everywhere.
Lesson 3
The Business Side
The three dials the owner controls, how the money settles, and what they see.
Lesson 4
Onboarding a Business
Signed to live in under a week: settings, texting line, bank, staff, launch.
Lesson 5
The 10-Minute Demo
Four scenes in order: sign-up, earn, the network, the ledger.
Lesson 6
Objections & Pricing
Every pushback with its honest answer, and the pricing rule.